what xiaomi company famous for?
He is becoming dubbed as China’s Steve Jobs, so will plastic smartphones give a bit Apple-sparkle to Lei Jun??s Xiaomi?
He wears a black polo shirt with his jeans, instead of a black turtle neck. And his footwear is Converse, not New Balance. However the image is cautiously cultivated. Lei Jun, CEO of China-based Xiaomi Inc. wants to be China??s Steve Jobs. The firm he founded in Beijing significantly less than 4 years ago already has over 3,000 employees and revenue in 2013 of 6.25 billion euros ($8.6 billion). It works on a direct sales model, promoting its smartphones only from its own ?°experience?± stores and its web site.
The company??s array of smartphones has been a hit in Xiaomi??s native China because the release of its 1st telephone, the Mi-One in December 2011, and also the company is now diversifying into network drives and sensible TVs.
Like the company Jun hopes to emulate, Xiaomi has gone ?°beautifully, unapologetically plastic?± ?a to borrow a phrase employed by Apple??s design chief, Jonathan Ive, around the launch in the iPhone 5c ?a together with the design of its xiaomi android phones xiaomi mi2a. The slimline phone is readily available inside a palette of vibrant and strangely familiar colors (note, on the other hand, that Mi2A launched some months before the iPhone 5c and may possibly outlive the telephone, which Apple watchers contemplate a failure).
To achieve the needed impact, Xiaomi turned to Sabic Innovative Plastics, the Saudi Arabia-based polymer producer, deciding on its polycarbonate grades Thermocomp LDS and Lexan EXL. Why did Xiaomi opt for these particular grades?
?°Each on the 3 Sabic components selected for this application are Pc based,?± said Matt Gray, customer electronics market director for Sabic. ?°However, each resin and compound has been specially formulated with additives and fillers, using proprietary Sabic processes, to attain the preferred functionality based on the requirements from the application.
?°Sabic??s Thermocomp DX10311 ?a a glass fiber reinforced Computer ?a was selected for the internal frame because it delivered the balanced mechanical properties required by the client, which include stiffness and strength, also as great impact resistance. The Thermocomp DX10311 compound was also discovered to become particularly suitable for this application as it helped to provide a surface that enabled a higher yield rate for non-conductive vacuum metallization and painting, two processes which are typically utilized on device frames.?±
To help keep the type with the android smartphones xiaomi mi2a slim, its antenna is integrated in to the frame. This necessitated a sophisticated manufacturing method, laser direct structuring, or LDS, to integrate electronics and mechanical functions into a single part.
Sabic specially created this compound to be a fantastic candidate for applications requiring the LDS process, which can help enable design flexibility and space consolidation that can eventually aid device makers to reduce the depth of a phone to much less than 10mm, and to meet the industry trend towards thinner, far more lightweight technologies.??
The glossy ?°unapologetically plastic?± back case was molded from Lexan EXL1414 resin. Gray stated: ?°Lexan EXL1414 copolymer resin is usually a medium flow opaque injection-molding grade. It was chosen for the battery cover/back with the telephone since it enables many different wealthy colour alternatives, assisting producers to design and style an aesthetically pleasing smartphone housing with colors that meet the demands of buyers.?±
He mentioned the material has other essential attributes, like superior influence resistance, low temperature ductility (down to -40??C) and chemical resistance. In addition, it enables shorter injection molding cycle occasions when when compared with normal Computer resins.
The xiaomi mi2a was introduced for the Chinese market place in May well 2013. It has not but been officially imported into the European industry, even though grey-market imports are offered from on line retailers.
